ABOUT
Vote for Equality (VFE) is the organizing arm of the Los Angeles Gay & Lesbian Center. Through grassroots action, voter education, and leadership development, VFE works to advance marriage equality, reduce homophobia, and build the political power of LGBT people and allies in L.A County.
Specifically, VFE is testing different methods of voter contact to figure out what works to change the hearts and minds of those who voted for Proposition 8, which stripped away the freedom to marry for gay and lesbian couples when it was passed by voters in California on Nov. 4, 2008. Currently, VFE’s main focus is on having one-on-one conversations with voters at their doorsteps, to try to learn more about why they oppose marriage for gay and lesbian couples — and to figure out how to get them to reconsider.
WHY DO WE CANVASS?
Past experience and data points towards there being a huge amount of work to do if we are going to win marriage at the ballot box — both here in California, and in other states facing marriage battles throughout the country.
Whenever marriage is on the ballot again here, we cannot win without persuading hundreds of thousands of unsupportive voters to be with us. And since about 25% of all Yes on 8 voters were right here in L.A. County, we cannot win statewide if we don’t do this important work right here in our own backyards.
We’re going door-to-door to have these conversations because we are trying to have high-quality, open-ended, honest talks with voters that help us:
- Explore what voters’ core concerns are with marriage equality
- Test what messages begin to move voters to be more supportive of marriage equality
- Determine if certain types of voters are more movable than others
- Talk to a critical number of voters in Los Angeles County
WHO ARE WE TALKING TO?
VFE is canvassing in different areas of L.A. County, that contain precincts with 45%-75% unsupportive voters. So far in 2009, we have already knocked on over 16,000 doors and had over 4,000 conversations with voters through door-to-door canvasses in Northeast and South Los Angeles. In the fall, we’re excited to be expanding canvassing into East Los Angeles, as well.
On average, the canvasses have begun to move 25% of undecided and unsupportive voters to reconsider, or become more supportive of marriage equality. Additionally, a number of other organizations throughout the state are now using the canvassing tools developed at VFE.
WHO ARE WE WORKING WITH?
In Los Angeles, VFE is actively working with The National Gay & Lesbian Task Force, Equality California, Love/Honor/Cherish, Equal Roots, The Barbara Jordan/Bayard Rustin Coalition, HONOR PAC, the LGBT Mentoring Project and many other organizations to produce canvasses.
Additionally, organizations like Equality California and Marriage Equality USA are using VFE’s canvassing model in other parts of the state, from San Diego, to the Inland Empire, to Oakland.
WHAT ELSE DO WE DO?
VFE is actively studying messaging and polling. We conduct ongoing message training and analysis sessions that look at historical messages on both sides of marriage campaigns. The sessions foster and facilitate dialogue on how we can move forward in developing effective messages in future campaigns. We’re also actively studying polling data from past marriage campaigns, to gain insight on voter trends and polling accuracy.
VFE is also training volunteers in all steps of creating a pro-marriage equality country. We’re engaging an average of 80-100 volunteers a week in canvass prep, volunteer recruitment, and voter contact actions. Be we need a lot more help to take this work to scale!
I N T H E M E D I A
“Vote for Equality Prepares for Next Ballot Campaign”
–by Karen Ocamb | Frontiers in L.A.
“Vote for Equality Gets the Message”
–by Ali Davis | 365gay.com
“Kathy Griffin: Streetwalker for Equaity”
–by Neal Broverman | Advocate.com
“A Note from Double Emmy Winner Kathy Griffin”
–by Kathy Griffin
“Norma Gay: Kathy Griffin Canvasses With VFE”
–from Bravo TV’s “My Life on the D-List”
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